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Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping.

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Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping.

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Rome, ITALY · May 9, 2024


Asset

BGUK_2916549_003

Date

May 9, 2024

Parent set

From set #2916549

Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping. · 98 assets in this set

Media type

Image

BGUK_2916549 - The wait for the Internazionali BNL d'Italia has increasingly involved the center of Rome. The evocative atmospheres of tennis and the images of the great champions have changed for the first time the face of one of the symbolic places of Rome from Fellini's Dolce Vita onwards: the facade of the Trevi Fountain. The mapping sparked interest and attention towards the Internazionali BNL d'Italia and launched the tournament in the heart of Rome and anticipated the draw ceremony which took place in the Trevi Fountain the 6th of May. The video mapping colors the Trevi Fountain from 9pm to 11.59pm every evening until May 9th. The spirit of the world-famous architectural forms take on a new life through plays of light and the silhouettes of the tournament's protagonists, in full harmony with the slogan of this edition of the Internazionali BNL d'Italia, "tennis becomes myth". And what better place to tell it than the mythical façade of one of the best known and most visited monuments of the Eternal City?

Location

Rome, ITALY

Keywords

More from this set

Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping. asset BGUK_2916549_001
Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping. asset BGUK_2916549_002
Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping. asset BGUK_2916549_004
Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping. asset BGUK_2916549_005
Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping. asset BGUK_2916549_006
Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping. asset BGUK_2916549_007
Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping. asset BGUK_2916549_008
Tennis becomes myth: the Internazionali BNL d'Italia color the Trevi Fountain with a video mapping. asset BGUK_2916549_009