EA7 Emporio Armani kicks off Olympic campaign with immersive Milano Cortina 2026 launch

BGUK_3464184 - Just weeks before the Milano Cortina 2026 Olympic and Paralympic Games, EA7 Emporio Armani – Partner of the Milano Cortina Foundation and Official Outfitter of the Italia Team – launches its initiatives. As the Olympic and Paralympic Eyewear Partner, the brand debuts a campaign with ambassador Sofia Goggia, highlighting its focus on technical innovation for athletes. EA7 will also design the official opening ceremony uniforms for 6 February at San Siro Stadium. The launch event at the Emporio Armani Milano store transformed the space into an immersive celebration of the Games. A melting ice cube revealed the Italia Team uniforms, while LED walls, sounds, scents, interactive installations, a live performance, and a DJ set by Shablo showcased the brand’s vision and introduced the new campaign for Olympic and Paralympic athletes.