Campaign protest group restores WHSmith branding to former store in Richmond

BGUK_3598548 - A group calling itself Save Our Streets temporarily reinstated the WHSmith name on the recently rebranded TGJones store on George Street in Richmond. The action follows the 2025 sale of the UK high street business of WHSmith to Modella Capital, after which around 480 stores were rebranded as TGJones while the WHSmith name was retained for the retailer's travel business. The rebrand has generated significant public interest and discussion since it was announced.